African-American consumer market
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African-American consumer market how to find it-- how to reach it : a research marketing manual by Karen Lynn Hill

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Published by Denay Enterprises in Indianapolis, IN .
Written in English



  • United States.


  • African American consumers -- Statistics.,
  • Marketing research -- United States.

Book details:

Edition Notes

Statementwritten by Karen Lynn Hill.
LC ClassificationsHC110.C6 H54 1995
The Physical Object
Paginationv, 275, [3] p. :
Number of Pages275
ID Numbers
Open LibraryOL1127649M
LC Control Number94071221

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In his introductory chapter, Weems sums up the book. This will be helpful to overburdened undergraduate students. However, those who complete the text will be satisfied by it. The best chapter is the one on African-American consumer action. In that chapter, he discusses how black folk often fought racism s: 2. In order for marketers with established recognizable brands to maximize the impact on the African-American consumer, it is important that campaigns have creative and a strategy that is relevant to.   As if in answer to that question, Warner Book's Diggs has spearheaded an effort to study the book-buying habits of the African-American community; according to Target Market News, a Chicago-based.   The report, entitled “The State of the African-American Consumer,” highlights that the population has a buying power of nearly $1 trillion, a sizable consumer market segment in .